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Perception

runs your growth.

Pushing the frontier of quantitative marketing.

Pre-Seed Round Five U.S. Patents Pending perception.software
Perception · Confidential
01
The Problem

Marketing determines growth.Most decisions are still made without evidence.

47%
of marketing decisions are made without analytics — gut, not data. Gartner, 2022
Perception · Confidential
02
The Solution

It proves — then executes.

Perception continuously evaluates, prioritizes, learns, and executes the marketing actions most likely to drive growth.

Perception · Confidential
04
The Product

Every marketing action begins with evidence.

The closed loop, running continuously
1
SignalSpot shifts, threats, and opportunities across your channels and market
2
InsightStatistical engines turn it into a verified Insight Object with evidence
3
RecommendPropose the next best action, ranked, with a test plan
4
ExecuteSpecialists ship the work — with your approval
5
LearnAttribute the outcome to its action — the next decision gets smarter
01 Capstone patent — the closed loop · U.S. patent pending, Provisional No. 63/980,967
9:41
Good morning, Chad.
Leads · 30d
142 ▲ 18%
Traffic
9.4k ▲ 24%
AI visibility
61 ▲ 9
Cost / lead
$22 ▼ 12%
Needs your approval 3
ContentPerception · 2h ago
“How AI Is Reshaping Property Tax Appeals”

Why: a keyword you rank #14 for — modeled +6% leads.

✓ Approve Edit
What your client sees — every morning
Perception · Confidential
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Why Our Decisions Are Better

Marketing should be proven, not predicted.

Steps 1–3 of the closed loop, up close — sense the signal, prove the insight, decide the action
Your
data
01 Sense
Read the full picture — your performance, brand, and market.
What drove the sale?Performance Analytics Engine What's the market saying?Brand Health Engine Where do rivals win?Competitor Tracking Engine
02 Prove
Separate cause from coincidence — what actually moved the needle.
Cause — or coincidence?Cause & Effect Engine Which version wins?Experiments Engine What do we test next?Hypothesis Engine
03 Decide
Turn proven cause into the next best move — forecast, allocate, create.
What happens next quarter?Predictive Engine Where does the next dollar go?Media Mix Engine Which creatives convert?Creative DNA Engine
Executed
growth
Four more patents pending: 02 Growth-Execution Plan Engine 03 Insight Object Framework 04 Hypothesis / Signal Fusion 05 Internet-Visibility Orchestrator
Perception · Confidential
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The Edge

Growth hides deep in the data. Perception digs.

Dig
Deeper than any dashboard
Buried buying signals, retrieved — from your traffic, your customers, your market.
Invent
Metrics no one else has
That depth becomes new measurements — the exact numbers that make a business grow, tested before they’re trusted.
Compound
Sharper every cycle
Every metric earns a track record — actions driven, lift measured. Winners gain weight; the rest fade.
Perception · Confidential
09
The Moat

Each input is a mature industry. The fusion is not.

Social listening, answer-engine visibility, creative intelligence and competitive tracking are four established markets — sold to four different departments, and sealed off from one another. We take the individual pillars as prior art. The defensible position is what sits between them.

Fusion
One number across four silos
A listening platform doesn’t know ad creative performance. A creative tool is own-accounts-only. An answer-engine tool doesn’t know forum complaints. Nobody computes a metric whose inputs span all four, joined to the customer’s own revenue data.
Closed loop
Measurement that terminates in work
Every incumbent ends at a dashboard; the measurement-to-action gap is the category’s documented failure. Metric → plan → specialist executes → outcome writes back is the part nobody has built.
Learned weights
Why it can’t be reassembled
The fusion weights are conditioned on what our own execution actually produced. A customer could buy three tools and assemble the inputs; they cannot assemble weights learned from outcomes they never ran.

Underneath: metrics keyed to a market rather than a tenant, so cost per customer falls as density rises. Every number carries its evidence and the tier of source that licenses it. Research proposes, measurement decides — a customer’s own measured numbers override researched constants the moment their history is deep enough. Measurement engine patent-pending.

Perception · Confidential
10
Market

Our market: businesses making marketing decisions.

TAM — Total addressableSmall & medium businesses worldwide acquiring customers through marketing — every one deciding where to invest, what to create, and how to grow~400Mbusinesses · World Bank / IFC
SAM — ServiceableBusinesses actively investing in digital marketing — big enough to spend, but without the internal analytics or data science to optimize those decisions20–30Mbusinesses · 10+ employees, active digital spend
SOM — Obtainable, 5-yr50,000 accounts via partner ecosystems, product-led growth & direct sales~$375MARR · Perception 5-yr model

Modeled bottoms-up, and the serviceable base grows every year. Sources: World Bank/IFC (~400M SMEs globally), World Bank Enterprise data (20–30M businesses with 10+ employees), U.S. Census/Treasury (~5.5M new business applications/yr).

Perception · Confidential
10
Business Model

Recurring revenue, natural expansion.

Target pricing & tier strategy
TierCustomerACV
ProSmall business$4.8K
GrowthScaling business$9.6K
EnterpriseEstablished marketing org$18K
Operating PartnerBeachhead verticals — high-touch, annual~$50K

Target ACVs, benchmarked against comparable platforms — pricing sharpens with the first cohort.

The expansion path
Pro→Growth→Enterprise

As customers succeed, they move up the tiers — one of the natural ways revenue expands over time.

Perception · Confidential
11
Traction — Execution Velocity

Shipped before the raise.

Feb 2026
Five inventions filed with the USPTO — capstone: the closed-loop marketing-intelligence system.Filed
Spring 2026
Full platform built end-to-end.Built
June 2026
Live on production infrastructure — iOS & Android apps running.Live
Today
First enterprise conversations under way. Advisory board seated.In motion

All of it — one founder, zero dollars raised. That's the velocity this round funds.

Perception · Confidential
12
Team

Built by operators.

Lean by design, with technical depth at the core and enterprise scale on the bench.

Chad P. Guzzi
Chad P. Guzzi
Founder & CEO
Carnegie Mellon Northeastern Law
Edward J. Loessi
Edward J. Loessi
Advisor
Ahold Delhaize GroupM Northeastern
Perception · Confidential
12
The Round

Raising our pre-seed.

40%30%20%10%
Go-to-marketEngineeringCustomer successIP & ops
Round
Pre-seed
Runway
18–24 months
Gets us to
~$1M ARR run-rate
+ first beachhead logos
Perception · Confidential
15
Perception

Growth shouldn't be a guess.

Book a call
perception.software Chad P. Guzzi cguzzi@perception.software
Perception · Confidential
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